Google Ads Management
Google Ads Managed Around Real Business Objectives
Getting traffic from Google Ads is relatively easy. Getting the right traffic, at a sensible cost, and understanding whether that traffic is actually generating business is where the work begins.
Good Google Ads Management Happens After the Campaign Goes Live
Launching a campaign is only the beginning.
Once Google Ads starts collecting data, we can see which searches are triggering adverts, which keywords are spending budget, which locations and devices are producing activity and, most importantly, which parts of the account are contributing to conversions.
That information should influence what happens next.
Search terms need reviewing. Irrelevant traffic needs controlling. Budgets may need moving between campaigns. Ads need testing. Landing pages may need improving. Conversion tracking needs checking. Campaign settings and bidding strategies need to make sense for the amount and quality of data available.
We manage Google Ads as an ongoing process rather than something that is configured once and left running in the background.
What We Focus on When Managing Google Ads
Every account is different. An established e-commerce advertiser spending across multiple campaigns needs a different approach from a local or B2B business using Google Ads primarily to generate enquiries.
Depending on the account, our Google Ads management can include:
- Account and campaign structure
- Keyword and search intent research
- Search term management
- Ad creation and testing
- Budget and bidding management
- Conversion tracking
- Landing page review
- Location, device and audience analysis
Already Running Google Ads?
You do not necessarily need to start again.
If you already have an active Google Ads account, we can review the existing campaigns, tracking, search terms, account structure and historical performance before deciding what should change.
Sometimes an account needs restructuring. In other cases, the foundations are already there and the priority is improving tracking, reducing irrelevant spend or making better use of the data being collected.
Whether we are taking over an existing account or building campaigns from the beginning, the objective is the same: understand where the advertising budget is going, what it is producing and where there is room to improve.
FREQUENTLY ASKED QUESTIONS
How much does Google Ads management cost?
The cost of Google Ads management depends on the size and complexity of the account, the number of campaigns, advertising markets and the level of ongoing work required. The management fee is separate from the advertising budget paid directly to Google. Before starting, we review the requirements of the account so both the media budget and management costs are clear.